For Norwegian fashion designer Kristofer Kongshaug sustainability means trouble, it means boring basics… and that’s exactly what he is hoping to change with his label.
“I think it is important, and that we all have some kind of responsibility. But it’s not my main focus. When we use sustainable fabrics, it’s usually a choice done with respect to the fabric style and not necessary because it’s a sustainable material.” Read more…
fashion by Friederike von Wedel, Photo: Özgür Albayrak Model: Anne Meister Makeup: Christina Roth Styling: Allessandra Coico
Asked what sustainability means for her as a fashion designer, Friederike von Wedel-Parlow says: “struggle and pleasure. Working with nature’s limits is a great challenge. New impulses and solutions are teased out by sustainability restrictions, by skrutinizing values, rules and goals of the fashion sector.” Read more…
fashion by Esther Perbandt, Photo: Sebastian Stottele, Model: Madlen Wilk / Seeds, Make-up/Styling: Konstanze Krischer
“As a consumer I am not pressurising myself. I know that sometimes I am a devil and that I could do better. Still I try to be aware and choose rather sustainable products. I wish that one day there will be no more price difference between sustainable and non sustainabl products.”
Fashion designer Esther Perbandt from Berlin knows: Sustainability is a big subject and the new trend at the moment. “I don’t like that at all. But the way I approached it may help others as well to do little steps. Sustainability for me doesn’t mean to change your complete lifestyle. It is about starting to think different and be aware and just try to do better. And if it is only that you decide to reduce the time of taking a shower from ten to seven minutes. Imagine how much water you save in one year. I can totally identify with the feeling of awkwardness you may have when you actually want to change something.” Read more…
bARBARA Í gONGINI, photo: Karina Jonson
For Danish designer bARBARA Í gONGINI sustainability is an important aspect in her work.
“This is my mind set within the industry – there are clear limits for what we will do to reach our goals… We will always produce in a fair trade production place, we will use all from 50 – 100 % organic fabrics in each collection, we will use bi-products within fur and leather production, we will use no chrome 6 in the dye process of leather, we will work with new aspects within the concept – such as making multifunctional clothing and de-constructing old or existing objects, cloths or fabrics. It is highly satisfying to find new ways within the industry that is not quite there yet, therefore smaller actions are as willable as bigger actions in this aspect. My aim is 100% sustainability… We want to be ban-breaking within Nordic design, demonstrating a stronger edge design with a strong political profile.” Read more…
Photo: Frauke Fischer, Model: Josefin Herrmann, Seeds, Make-up/Styling: Manuela Kopp
Julia Knüpfer says: “I am aware that everything I do has a certain environmental and social impact on our ecosystem. The negative effects of the conventional production of textiles are obvious and when I started my fashion-label it was clear that I would go a different way.”
In 2009 she founded her green-fashion-label ica watermelon. It combines the concept of sustainability with high fashion. It stands for emotional long- lasting designs and lots of love to detail. The subject of nature and environment plays a central role and is conceptually translated into garments. Read more…
Fashion by Tarané Hoock, Photo: Frauke Fischer, Model: Josefin Herrmann, Seeds, Make-up/Styling: Manuela Kopp
For Tarané Hoock as a designer sustainability means transforming design into an art form.
An important and recurring theme in Taranés work is her occupation with memory the idea to design time: Tarané seeks to conjoin the transcendental (the fashion) with the permament (the values of life). She wants to make clothes which are like friends. Read more…
Photo: Sebastian Stottele, Model: Madlen Wilk / Seeds, Make-up/Styling: Konstanze Krischer
I am a full time skipjack, “as a side job” I am leading a company of fashion design for womanswear and accessories, which requires a lot of courage and power. With these two main activities I often become a role model for other people. I want to pass this strength on to others. My aim is to circulate courage and power to think and act autonomously, to encourage going different or new ways and to act responsibly towards yourself and your environment. Read more…
Photo: Frauke Fischer, Model: Josefin Herrmann, Seeds, Make-up/Styling: Manuela Kopp
How and why do I engage in aspects of sustainability in my fashion design?
I am aware that everything I do has a certain environmental and social impact on our ecosystem. The negative effects of the conventional production of textiles are obvious and when I started my fashion- label it was clear that I would go a different way. Sustainable fashion design implies many things. For me the most important aspect is considering environmentally friendly, fair trade materials and a social production. Read more…
Fashion by Kristofer Kongshaug
How and why do I engage in aspects of sustainability in my fashion design?
For KK, design and fabrics are the most important things to establish an expression, whether the materials are sustainable or not. After reading and learning more about this GREEN part of the industry, we started looking at what materials we already were using and discovered that we had for long time been using both biodegradable fabrics, organic cottons and several new sustainable fibers in our garments. This without really having a green agenda. Read more…
Photo: Jan Rasmus Voss
How and why do I engage in aspects of sustainability in my fashion design?
Is there any other possibility than engaging aspects of sustainability in the fashion design nowadays? Sustainability has an impact on all levels of a fashion brand:
Long lasting design: The look of my collection is timeless and marked by classical pieces. The careful selection of fabrics, the high quality of production and the attention to the line and shapes, give the collection its specialty. My intention is to create clothing, where the design, the cut and the material merge into perfection. Therefore I have stopped working in the classical rhythm of two collections per year. That means for me, that I am concentrating on one collection, which will grow bigger in a healthy way. It changes seasonal in the chioce of material and colour. Read more…
During Berlin Fashion Week from July 8th to 11th 2010 BerliNordik will be presenting the second “bright green design” exhibition, which will be the largest international exhibition on Eco-Fashion and Product Design in Berlin.
At the glamorous atrium of Deutsche Bank ‘Unter den Linden’, just next to the Mercedes Benz Fashion Week, Nordic fashion designers from Denmark, Finland, Norway and Sweden as well as five Berlin fashion designers will present their vision of Eco-Fashion in the Premium segment. They all found different ways to work on Eco-Fashion: with natural eco-certified material as well as with new developed fabrics or innovative cuts and minimal seaming to save material…
All the designers and their approaches towards Eco-Fashion will be introduced here soon. First up is MAXJENNY: Read more…
pantone ski origami jacket, photo: Lars G Svensson
How and why do I engage in aspects of sustainability in my fashion design?
MAXJENNY has been turning heads as one of the brightest new stars on the Danish fashion scene. This talented designer produces striking garments for the woman of today. Edgy, sophisticated and affordable, her designs are also created with environmental consideration as a core value. MAXJENNY’s latest collection includes multi-functional raincoats made from recycled PET fibres, and cutting edge garments of recycled polyester. Both materials have a wonderful look and are unique to the touch. There are also pieces made with bamboo fibres, another sustainable yet wearable material. All MAXJENNY collections are produced according to fair trade principles. MAXJENNY creations are visually striking and easy to wear. Drapings and geometric silhouettes are a large part of the overall look, resulting in garments that are elegant yet casual. Read more…
Naoto Niidome, photo: Ruut Lahdenmäki
How and why do I engage in aspects of sustainability in my fashion design?
In this aspect: I´m using sustainable materials as much as I can. I used ecological material for the first time in 2003 when I designed a collection for the Finnish textile and fashion brand Marimekko. The material was 100% bamboo. After that I have used sustainable materials such as milk, eco-cotton, eco-wool etc. Costs of those materials are still high but they are excellent. Nature has given so much and protected the human race for such a long time, it is time that we humans save the nature. Read more…
Fashion by Tarané Hoock, Photo: Frauke Fischer, Model: Josefin Herrmann, Seeds, Make-up/Styling: Manuela Kopp
How and why do I engage in aspects of sustainability in my fashion design?
During my studies I worked consistently with the theme of “memory” – to design time. Sustainability, not only in terms of sustainable production, but also sustainable design. To concentrate the transcendental (the fashion) and the permanent (the values of life) in one concept. To find an identity for the garment, to make clothes which are “like friends”. Sustainability as an artistic concept. Read more…
