APOKALYPSE LABOTEK by Petra Lilja and Jenny Nordberg (S) with “The Soap”

May 17, 2010

photo: Johan Daniel

The Soap

The Soap by APOKALYPS LABOTEK is made from recycled deep frying oil from kitchens in the south of Sweden. It is sustainable in the way that it’s made from recycled material and is a 100% vegetable product. The Soap consist of very few ingredients and is manufactured locally.

The packaging is printed and produced by an eco-labelled printer in Malmo and is made of recycabel paper that comes from an environmentally certified paper mill. All transports are done with the means of transportation least environmentally harmful for the actual route.

What does sustainability mean for me as a designer?

photo: Henrik Rosenqvist

To work with sustainability is the only option for Apokalyps Labotek. When reflecting on and questioning our roll as designers when it comes to materials, production and consumption one automatically end up thinking sustainable.

What does sustainability mean for me as a consumer?

There’s a bunch of labelling systems out there to ensure sustainable consumption. Apokalyps Labotek thinks this should be reversed. Instead of unsustainable goods being the norm they should be labelled as hazard stuff. The rest, (the sustainable product) is ?normal? and therefore unlabelled. It’s also a matter of consuming quality instead of quantity.

What does sustainability mean for me in general?

We must continue to talk about sustainability but it is also time for action. As designers, Apokalyps Labotek make products and projects that aim to raise the status of recycled materials, start discussions about sustainability and to show good examples. It’s time for action!…………………………………………………………….

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APOKALYPS LABOTEK
Industrigatan 20E
212 14 Malmö
SWEDEN
0046.(0)736.580.190
info@apokalypslabotek.se
www.apocalypselab.net