ica watermelon by Julia Knüpfer (Berlin)

June 15, 2010

Photo: Frauke Fischer, Model: Josefin Herrmann, Seeds, Make-up/Styling: Manuela Kopp

How and why do I engage in aspects of sustainability in my fashion design?

I am aware that everything I do has a certain environmental and social impact on our ecosystem. The negative effects of the conventional production of textiles are obvious and when I started my fashion- label it was clear that I would go a different way. Sustainable fashion design implies many things. For me the most important aspect is considering environmentally friendly, fair trade materials and a social production.

What does sustainability mean for me as a designer?

For me as a designer sustainability means to create and produce long-lasting and emotional products, it challenges me to think twice as much about the implementation of ideas.

What does sustainability mean for me as a consumer?

I try to comsume with a higher awareness of the origin and production methods of the things I buy.  With a bit of research work it is possible to find sustainable options for almost every product. Also I have been a vegatarian for more than 10 years, which is a very sustainable choice.

What does sustainability mean for me in general?

Sustainability plays a big role in my personal as well as in my professional life. I think it is necessary to rethink old structures and to find and practice new ways, even though it is not always comfortable.



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