Esther Perbandt (Berlin)

June 15, 2010

Photo: Sebastian Stottele, Model: Madlen Wilk / Seeds, Make-up/Styling: Konstanze Krischer

How and why do I engage in aspects of sustainability in my fashion design?

I am a full time skipjack, “as a side job” I am leading a company of fashion design for womanswear and accessories, which requires a lot of courage and power. With these two main activities I often become a role model for other people. I want to pass this strength on to others. My aim is to circulate courage and power to think and act autonomously, to encourage going different or new ways and to act responsibly towards yourself and your environment.

What does sustainability mean for me as a designer?

As a designer we become a role model and therefore it is important to create responsible and sustainable designs. This is not always as simple as it seems, especially when you have already built up your brand identity and personal signature in terms of design and style. The aim of keeping your style, your price range and your customers whilst merging this with a sustainable product and production often creates extreme confrontations. But still there are ways of starting in smaller steps, changing habits and attitudes. The on-going finacial crisis forces me as well as a lot of other people to think more sustainably and handle ressources with much more care.

If the financial crisis is encouraging people to approach thinking in a more sustainable manner we should to some extend be grateful for the crisis.

What does sustainability mean for me as a consumer?

Esther Perbandt, photo: Ulf Dieter

You can not be an angel 365 days per year. I am not pressurising myself. I

know that sometimes I am a devil and that I could do better. Still I try to be aware and choose rather sustainable products. I wish that one day there will be no more price difference between sustainable and non sustainabl products.

What does sustainability mean for me in general?

Sustainability is a big subject and the new trend which I don’t like at all. But the way I approached it may help others as well to do little steps. Sustainability for me doesn’t mean to change your complete lifestyle. It is about starting to think different and be aware and just try to do better. And if it is only that you decide to reduce the time of taking a shower from ten to seven minutes. Imagine how much water you save in one year. I can totally identify with the feeling of awkwardness you may have when you actually want to change something.

Esther Perbandt
+49-30-24 61 08 92

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