Fashion

Fashion Designers

June 17, 2010

The following fashion designers from Denmark, Finland, Norway, Sweden and Berlin will present their sustainable outfits at “bright green design” – the the largest international exhibition on Eco-Fashion and Product Design in Berlin during the Berlin Fashion Week July 8th – 11th 2010:

bARBARA I gONGINI (Denmark)

Esther Perbandt (Berlin)

Friederike von Wedel-Parlow (Berlin)

ica watermelon (Berlin)

Kristofer Kongshaug (Norway)

*magdalena schaffrin (Berlin)

MAXJENNY (Sweden/Denmark)

Naoto Niidome (Finland)

Tarané Hoock (Berlin)

..

bARBARA Í gONGINI (DK)

June 15, 2010

photo: Nicy de Silva

How and why do I engage in aspects of sustainability in my fashion design?

Sustainability for me is an important aspect in my work. This is my mind set within the industry – there are clear limits for what we will do to reach our goals… We will always produce in a fair trade production place, we will use all from 50 – 100 % organic fabrics in each collection, we will use bi-products within fur and leather production, we will use no chrome 6 in the dye process of leather, we will work with new aspects within the concept – such as making multifunctional clothing and de-constructing old or existing objects, cloths or fabrics. It is highly satisfying to find new ways within the industry that is not quite there yet, therefore smaller actions are as willable as bigger actions in this aspect. My aim is 100% sustainability… We want to be ban-breaking within Nordic design, demonstrating a stronger edge design with a strong political profile. Read more…

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Esther Perbandt (Berlin)

June 15, 2010

Photo: Sebastian Stottele, Model: Madlen Wilk / Seeds, Make-up/Styling: Konstanze Krischer

How and why do I engage in aspects of sustainability in my fashion design?

I am a full time skipjack, “as a side job” I am leading a company of fashion design for womanswear and accessories, which requires a lot of courage and power. With these two main activities I often become a role model for other people. I want to pass this strength on to others. My aim is to circulate courage and power to think and act autonomously, to encourage going different or new ways and to act responsibly towards yourself and your environment. Read more…

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Friederike von Wedel-Parlow (Berlin)

June 15, 2010

Fashion by Friederike von Wedel-Parlow, Photo: Özgür Albayrak Model: Anne Meister Makeup: Christina Roth Styling: Allessandra Coico

How and why do I engage in aspects of sustainability in my fashion design?

Working with nature’s limits is a great challenge. New impulses and solutions are

teased out by sustainability restrictions, by skrutinizing values, rules and goals of the fashion sector. The seemingly technical and efficient approach of the collection results in figure hugging feminine outfits. Made from rectangular pieces of eco-friendly materials, this eveningwear is both avantgardist and ecological,comfortable to wear yet spectacular to see. Read more…

ica watermelon by Julia Knüpfer (Berlin)

June 15, 2010

Photo: Frauke Fischer, Model: Josefin Herrmann, Seeds, Make-up/Styling: Manuela Kopp

How and why do I engage in aspects of sustainability in my fashion design?

I am aware that everything I do has a certain environmental and social impact on our ecosystem. The negative effects of the conventional production of textiles are obvious and when I started my fashion- label it was clear that I would go a different way. Sustainable fashion design implies many things. For me the most important aspect is considering environmentally friendly, fair trade materials and a social production. Read more…

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Kristofer Kongshaug (N)

June 15, 2010

Fashion by Kristofer Kongshaug

How and why do I engage in aspects of sustainability in my fashion design?

For KK, design and fabrics are the most important things to establish an expression, whether the materials are sustainable or not. After reading and learning more about this GREEN part of the industry, we started looking at what materials we already were using and discovered that we had for long time been using both biodegradable fabrics, organic cottons and several new sustainable fibers in our garments. This without really having a green agenda. Read more…

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Magdalena Schaffrin (Berlin)

June 15, 2010

Photo: Jan Rasmus Voss

How and why do I engage in aspects of sustainability in my fashion design?

Is there any other possibility than engaging aspects of sustainability in the fashion design nowadays? Sustainability has an impact on all levels of a fashion brand:

Long lasting design: The look of my collection is timeless and marked by classical pieces. The careful selection of fabrics, the high quality of production and the attention to the line and shapes, give the collection its specialty. My intention is to create clothing, where the design, the cut and the material merge into perfection. Therefore I have stopped working in the classical rhythm of two collections per year. That means for me, that I am concentrating on one collection, which will grow bigger in a healthy way. It changes seasonal in the chioce of material and colour. Read more…

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MAXJENNY (S/DK)

June 15, 2010

pantone ski origami jacket, photo: Lars G Svensson

How and why do I engage in aspects of sustainability in my fashion design?

MAXJENNY has been turning heads as one of the brightest new stars on the Danish fashion scene. This talented designer produces striking garments for the woman of today. Edgy, sophisticated and affordable, her designs are also created with environmental consideration as a core value. MAXJENNY’s latest collection includes multi-functional raincoats made from recycled PET fibres, and cutting edge garments of recycled polyester. Both materials have a wonderful look and are unique to the touch. There are also pieces made with bamboo fibres, another sustainable yet wearable material. All MAXJENNY collections are produced according to fair trade principles. MAXJENNY creations are visually striking and easy to wear. Drapings and geometric silhouettes are a large part of the overall look, resulting in garments that are elegant yet casual. Read more…

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Naoto Niidome (Finland)

June 15, 2010

Naoto Niidome, photo: Ruut Lahdenmäki

How and why do I engage in aspects of sustainability in my fashion design?

In this aspect:  I´m using sustainable materials as much as I can. I used ecological material for the first time in 2003 when I designed a collection for the Finnish textile and fashion brand Marimekko. The material was 100% bamboo. After that I have used sustainable materials such as milk, eco-cotton, eco-wool etc. Costs of those materials are still high but they are excellent. Nature has given so much and protected the human race for such a long time, it is time that we humans save the nature. Read more…

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Tarané Hoock (Berlin)

June 15, 2010

Fashion by Tarané Hoock, Photo: Frauke Fischer, Model: Josefin Herrmann, Seeds, Make-up/Styling: Manuela Kopp

How and why do I engage in aspects of sustainability in my fashion design?

During my studies I worked consistently with the theme of “memory” – to design time. Sustainability, not only in terms of sustainable production, but also sustainable design. To concentrate the transcendental (the fashion) and the permanent (the values of life) in one concept. To find an identity for the garment, to make clothes which are “like friends”. Sustainability as an artistic concept. Read more…

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