THEKEY.TO ACCELERATION

July 1, 2010

THEKEY.TO is an international event for green fashion, sustainable lifestyle and culture in Berlin.
It brings together twice a year, the most innovative and contemporary brands of the international green fashion and design scene, brands at the leading edge in terms of successfully merging style and a responsible approach.
Aside from its increasing, fine selection of brands, it also hosts a growing list of side events within its intense cultural program. However, it must be said that THEKEY.TO is more than just an event, but a platform for sustainability – facilitating the exchange of inspiration, ideas, information, culture and spontaneous networking, with expert workshops and forums with international guest speakers.
THEKEY.TO aims at spreading the signal for the shift towards an era where coolness and a strong sense for quality and responsibility are naturally interlinked and maintaining this momentum. The only way is UP!

During Fashion Week THEKEY.TO ACCELERATION will host an array of lively and inspiring side events, including an amazing fashion show, a new concept area for green shopping, a conference with prominent international speakers, and of course, more legendary THEKEY.TO parties.

July 8th 2010
11:00 – 19:00 THEKEY.TO trade fair (Industry professionals only)
11:00 – 19:00 THEKEY.TO SUPERSHOP All welcome.

17:00 – 19:00 THEKEY.TO ACCELERATION CONFERENCE & PRESS CONFERENCE
20:00 – 21:00 FASHION SHOW
From 21:00 OPENING RECEPTION

July 9th 2010
11:00 – 19:00 THEKEY.TO trade fair (Industry professionals only)
11:00 – 19:00 THEKEY.TO SUPERSHOP All welcome.

July 10th 2010
11:00 – 17:00 THEKEY.TO trade fair. Public welcome.
11:00 – 17:00 THEKEY.TO SUPERSHOP All welcome.
From 23:00 CLOSING PARTY

THEKEY.TO ACADEMY
July 5th – 10th 2010
New this summer is THEKEY.TO ACADEMY, offering a six-day in-depth program on sustainable fashion for professionals. Benefiting from the knowledge and advice of high-profile speakers, participants will experience an intensive course on all aspects of the sustainable fashion business and how it can be implemented throughout the supply chain. Topics which will be covered are sourcing, production, certifications, CSR, branding, marketing, retail, social business and financing.

THEKEY.TO SUPERSHOP
8 – 10 JULY 2010

Furthermore, THEKEY.TO is presenting a new concept for sustainable lifestyle, THEKEY.TO SUPERSHOP open to the public throughout the event.

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