how to design time

June 16, 2010

Fashion by Tarané Hoock, Photo: Frauke Fischer, Model: Josefin Herrmann, Seeds, Make-up/Styling: Manuela Kopp

For Tarané Hoock as a designer sustainability means transforming design into an art form.

An important and recurring theme in Taranés work is her occupation with memory the idea to design time: Tarané seeks to conjoin the transcendental (the fashion) with the permament (the values of life). She wants to make clothes which are like friends. For her diploma collection Clownscape the world of circus served as an inspiration: The dresses seem to catch the apparitional spirit of past pleasure, playing with the marks and traces the circus leaves behind on its way to its next destination.

Her present collection “silvan light” draws from memories of her childhood: Tarané plays with visions like scents, sounds and light in a mystical wood, reminding of the beauty of a known yet distant world.

BerliNordik presents 3 Outfits by Tarané Hoock at the “bright green design” exhibition, from July 8th – 11th, 2010 at the atrium of Deutsche Bank Unter den Linden.

www.taranehoock.com

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