quality means to invest time

June 22, 2010

Fashion by *magdalena schaffrin, Photo: Jan Rasmus Voss

For Berlin-based fashion designer Magdalena Schaffrin sustainability means making a difference.

“Working in the way I do, I make a bigger difference than as a consumer. Creating sustainable fashion shows people the normality of sustainability and the feel good factor of ecofashion.”

She claims that modern luxury is about time, quality and conscience. Today, our way of living and consuming is mostly characterised by the loss of time and cheap prizes. Satisfying these claims, the damage done to the environment and people is huge. In the textile industry a lot of toxic chemicals are used in the production of fabrics and clothes, which are dangerous for the workers and sometimes still harmful to the body of the wearer.

Quality means to invest time into a product, into the process of design and manufacture, to get knowledge and to think about consequences. Magdalena Schaffrin has chosen to invest time into her collection to create a high quality and long lasting product. She is carefully choosing fabrics, her clothes are made from natural materials almost entirely organic or environmentally certified. Her design features classic feminine style, strict lines and clear shapes, but special in the details and material combinations. Along with high class manufacture her garments can make her customers feel beautiful, comfortable and proud.

BerliNordik presents ecoluxury womanswear by *magdalena schaffrin at the “bright green design” exhibition, from July 8th – 11th, 2010 at the atrium of Deutsche Bank Unter den Linden.


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