“struggle and pleasure”

June 21, 2010

fashion by Friederike von Wedel, Photo: Özgür Albayrak Model: Anne Meister Makeup: Christina Roth Styling: Allessandra Coico

Asked what sustainability means for her as a fashion designer, Friederike von Wedel-Parlow says: “struggle and pleasure. Working with nature’s limits is a great challenge. New impulses and solutions are teased out by sustainability restrictions, by skrutinizing values, rules and goals of the fashion sector.”

Her collection PROJECT N°1 was inspired by drawings by Jen Ray, a contemporary Berlin artist, and their strong images of urban amazons. It is based on radical pattern systems, which use the entire fabric – recycling fabric and biological cotton hand-dyed in plantcolour – without any waste. The collection implements the use of the whole width of the fabric by cutting it into stripes: A striped flag is ripped off and mutates into an evening dress, loop-cut jersey – hand-dyed in a drip-technique in plant colours – is layered into a fringy cape. One outfit’s fabric is made out of recyceled plastic bottles, the dress is adjustable by length.

BerliNordik presents 3 Outfits by Friederike von Wedel-Parlow  at the “bright green design” exhibition, from July 8th – 11th, 2010 at the atrium of Deutsche Bank Unter den Linden.

www.vonwedelparlow.com

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